Digital Marketing & Project Management

A. Digital Marketing Responsibilities 1. Strategy & Planning

• Develop and update digital marketing strategies across all digital channels
• Plan paid marketing campaigns and align with business goals. 2. Campaign Execution & Optimization
• Create, launch, and optimize paid ad campaigns (Meta, Google Ads, etc.).
• Coordinate with agencies/vendors on campaign execution and creative delivery.
• Manage influencer marketing initiatives. 3. Website & Digital Asset Management
• Oversee website updates, UX improvements, and content changes.
• Ensure digital assets follow brand guidelines.
• Monitor website performance, traffic, and user behavior. 4. Analytics & Reporting B. IT Project Management Responsibilities (Business Side) 1. Requirement Gathering & Documentation
• Work with business stakeholders to define and document requirements.
• Translate business needs into technical specifications for IT teams. 2. Project Planning
• Define scope, timelines, deliverables, and project roadmap.
• Coordinate with IT teams, vendors, and internal departments. 3. Project Execution & Coordination
• Track progress of ongoing projects (e.g., website enhancements, system integrations).
• Conduct sprint planning, vendor follow-ups, and daily status monitoring.
• Raise and mitigate risks, issues, and blockers.