Digital Ads campaign specialist– India (Kochi, Kerala)

POSITION OVERVIEW We are looking for a results-driven Digital Ad Campaign Specialist based in India, with a minimum of five years of hands-on experience in planning, executing, and optimising paid digital advertising campaigns across multiple platforms. The ideal candidate is analytically sharp, creatively versatile, and comfortable working in a fast-paced, cross-cultural environment. Prior exposure to the healthcare or medical industry and demonstrated experience managing campaigns for US-based clients will be considered strong differentiators. POSITION DETAILS Job Title Digital Ad Campaign Specialist Experience Minimum 5 years in digital advertising / paid media Employment Type Full-Time (Permanent) Industry Focus Healthcare & Medical (Preferred) | Open to other verticals Client Exposure US-based client experience is a strong plus CTC Competitive & commensurate with experience (INR) Notice Period Immediate to 60 days preferred Reports To Digital Marketing Manager / Head of Performance Marketing KEY RESPONSIBILITIES

• Plan, launch, and manage paid digital campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, programmatic platforms, and other relevant channels.
• Develop audience targeting strategies, messaging frameworks, and media plans aligned with client goals and KPIs.
• Monitor campaign performance daily and implement optimisations to improve CTR, CPC, CPA, ROAS, and other key metrics.
• Conduct thorough keyword research, competitor analysis, and audience segmentation to inform campaign strategy.
• Collaborate with creative and content teams to develop and A/B test ad copies, visuals, and landing page variations.
• Manage campaign budgets effectively, ensuring accurate pacing and ROI targets are met or exceeded.
• Prepare detailed performance reports and present data-driven insights and recommendations to internal teams and clients.
• Coordinate across time zones with US-based clients and stakeholders, maintaining clear and proactive communication.
• Stay current with digital advertising trends, platform algorithm updates, and compliance regulations — particularly in healthcare marketing (HIPAA, FDA guidelines, etc.) when applicable.
• Work in sync with cross-functional teams including SEO, CRM, analytics, and design for integrated campaign execution. REQUIRED QUALIFICATIONS
• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field (MBA preferred but not mandatory).
• Minimum 5 years of proven experience in digital advertising, paid media, or performance marketing — agency or in-house.
• Hands-on proficiency with Google Ads (Search, Display, Shopping, YouTube), Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong command over campaign analytics and the ability to translate data into actionable business insights.
• Hands-on experience managing AI-driven campaign types including Google Performance Max (PMax), Smart Bidding strategies, audience signals, automated asset optimization, and AI-assisted campaign workflows.
• Experience managing multi-channel campaigns with monthly budgets of INR 5 Lakhs or more (or equivalent USD).
• Proficiency in Google Analytics 4 (GA4), Looker Studio, or similar analytics and reporting tools.
• Excellent English communication skills — both written and verbal — essential for US client interaction.
• Ability to manage multiple campaigns simultaneously, meet deadlines, and work across Indian Standard Time (IST) and US time zones when required. PREFERRED QUALIFICATIONS
• Experience working on digital campaigns for healthcare, medical devices, pharmaceuticals, hospitals, or health-tech companies.
• Familiarity with US healthcare advertising compliance (HIPAA, FDA, MLR review processes) is a strong advantage.
• Prior experience working directly with US-based clients in a digital marketing agency or GCC/captive setup.
• Familiarity with evolving AI-powered advertising capabilities such as Google AI Max features, predictive audience targeting, conversational campaign insights, automated creative generation, and machine learning-driven campaign optimization.
• They need to have familiarity with familiarity with things like : Google Ads AI-powered campaign types, Performance Max (PMax), AI Max / AI-driven optimization features, Smart Bidding, Broad Match + AI intent targeting, Asset group optimization, Audience signals, Predictive targeting, Automated creative testing, First-party audience strategies
• Knowledge of programmatic advertising platforms (DV360, The Trade Desk, etc.) and audience retargeting strategies.
• Google Ads Certification, Meta Blueprint Certification, or other relevant industry credentials.
• Exposure to marketing automation and CRM platforms such as HubSpot, Salesforce Marketing Cloud, or Marketo.
• Familiarity with SEO principles and integrated paid + organic search strategies. TECHNICAL SKILLS & TOOLS Advertising Platforms
• Google Ads (Search, Display, Pmax, YouTube, Shopping)
• Meta Ads Manager (Facebook & Instagram)
• LinkedIn Campaign Manager
• Programmatic / DSPs (DV360, The Trade Desk)
• TikTok Ads, Twitter/X Ads Analytics & Reporting
• Google Analytics 4 (GA4)
• Looker Studio / Google Data Studio
• Microsoft Excel / Google Sheets
• HubSpot / Salesforce CRM
• Semrush, Ahrefs (bonus) WHAT WE OFFER
• Competitive CTC package benchmarked to Indian market standards, commensurate with experience.
• Opportunity to work on international (US-market) campaigns from India — expanding your global exposure and skillset.
• 5-day work week with flexible hours to accommodate occasional US time zone overlap when required.
• Paid leaves, public holidays as per the Company policy for Holiday calendar year.
• Access to premium industry tools, certifications support, and a professional development budget.
• Collaborative, inclusive, and growth-focused team culture. HOW TO APPLY Interested candidates may share their updated resume along with a brief portfolio or campaign performance summary (agency deck, case study, or metric highlights) with the HR hr@techsoit.com /Talent Acquisition team. Shortlisted candidates will be contacted for an initial screening call, followed by technical and client-facing interview rounds.