Assistant Manager-Digital marketing

The Opportunity: We are looking for a highly analytical and data-driven Marketing Analyst to join our dynamic Performance Marketing team. You will be instrumental in measuring, analyzing, and optimizing the performance of our marketing channels. Your insights will directly influence strategic marketing decisions, budget allocation, and business growth across different businesses such as Hotels, Holiday Packages, Buses, Flights,etc;. About the Role

• Build, manage and monitor remarketing/acquisition campaigns across various channels including Google, Meta, Affiliates, etc;
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis
• Effectively communicate complicated analyses by developing easy-to-use reporting and dashboards
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes
• Work with creative and marketing teams to test strategies and innovation
• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels Qualifications
• Previous work experience in a quantitative marketing role managing strategy and execution on Google, Meta etc;
• In-platform execution experience setting up campaigns in Meta ads and Google Ads for Remarketing, New Acquisitions and Digital Branding objective with a strong grasp on all campaign types such as Search, Performance-Max, UAC on Google & Catalogue, AAA, etc; on Facebook
• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized
• Excellent written and verbal communication skills
• Strong project management skills
• Critical thinker and creative
• Bachelor’s degree in Marketing or relevant field