Digital Marketing Manager — Google Ads, Meta Ads & Marketing Automation

LA Language Academy is looking for an experienced Digital Marketing Manager to lead and personally execute campaigns across global markets, including India and Australia. You will drive student enquiries, enrolments, paid subscriptions, and app installations, while improving the journey from initial interest to paying customer. This role combines hands-on campaign management with coordination across our internal team and external agencies. Key responsibilities - Plan, launch, manage, and optimise Google Ads campaigns across Search, Display, YouTube, remarketing, Performance Max, and app campaigns. - Manage Meta and TikTok advertising, including audience targeting, creative testing, retargeting, and campaign scaling. - Manage substantial advertising budgets with clear accountability for lead quality, customer acquisition costs, conversions, and return on ad spend. - Build and improve Salesforce customer journeys, marketing automations, lead nurturing, segmentation, and reporting, including Salesforce Marketing Cloud. - Develop WhatsApp and email marketing campaigns to convert enquiries, increase subscriptions, retain customers, and reactivate inactive users. - Grow app installations and convert app users into active, paying subscribers. - Coordinate student enquiry handling and sales follow-up with the relevant teams, ensuring leads are captured, assigned, and followed through. - Oversee conversion tracking and campaign attribution across websites, apps, and CRM systems. - Work closely with our designers, copywriters, video editors, developers, and external agencies to deliver effective campaigns. - Improve landing pages, marketing funnels, and conversion rates through structured testing. - Report directly to the Founder on performance, opportunities, issues, and action plans. Essential skills and experience - At least 5 years of digital marketing experience, with proven results in hands-on performance marketing. - Strong practical expertise in Google Ads, Meta Ads, and TikTok Ads. - Hands-on experience with Salesforce and Salesforce Marketing Cloud, including customer journeys and marketing automation. - Experience in WhatsApp marketing, email marketing, and the tools used to execute and measure these campaigns. - Experience driving app installations, paid subscriptions, and customer acquisition. - Strong knowledge of GA4, Google Tag Manager, conversion tracking, reporting, and relevant app analytics tools. - Ability to manage significant budgets and improve performance using data. - Experience coordinating internal teams and external agencies while personally managing campaigns. - Excellent written and spoken English. - Ability to take ownership, prioritise work, and communicate results clearly. Highly preferred - Experience in education, EdTech, online courses, or subscription-based apps. - Experience running campaigns across international markets, particularly India and Australia. - Strong knowledge of SEO, app store optimisation, and conversion rate optimisation. - Experience with Apple Search Ads and additional advertising platforms. - Practical use of AI tools to improve campaign research, creative testing, analysis, and productivity. What you will have - Support from an established team of designers, copywriters, video editors, and developers. - Direct access to the Founder and the opportunity to influence marketing strategy. - Ownership of campaigns across multiple channels and international markets. - Substantial advertising budgets to support growth. How to apply Apply through Indeed with your CV and a brief summary of campaigns you have personally managed. Include the platforms used, markets targeted, and measurable results achieved. Please share only information you are authorised to disclose. Mention your current location, expected salary, notice period, and availability to work from our Amritsar campus. Pay: ₹50,000.00 - ₹100,000.00 per month Work Location: In person