Digital Marketing Manager - Immediate Start

As a Digital Marketing Executive at ViVa PetroChemical LLP, your role will involve developing and executing comprehensive digital marketing strategies aligned with business growth, lead generation, and brand awareness objectives. You will be responsible for managing and optimizing the company's digital presence across various platforms such as websites, search engines, social media, email marketing, and online directories. Additionally, you will plan, implement, and monitor SEO and SEM campaigns to increase website visibility, organic traffic, and qualified lead acquisition. Your key responsibilities will include: - Creating and managing content marketing initiatives like technical articles, case studies, white papers, product brochures, videos, and customer success stories. - Collaborating with product management, engineering, sales, and business development teams to translate technical product information into compelling marketing content. - Driving B2B lead generation campaigns targeting OEMs, distributors, industrial buyers, procurement teams, and key decision-makers. - Managing marketing automation platforms and CRM systems to nurture leads, track customer journeys, and improve conversion rates. Qualifications required for this role: - Minimum 1 year of experience in digital marketing - Based in Chennai About ViVa PetroChemical LLP: ViVa PetroChemical LLP is an IT tech solution company and a subsidiary of Heyaansh FIBC Private Limited. They enable tech for companies with the help of technology and documentation. Please note that the annual CTC for this position is 2,16,000 - 3,00,000.