Growth Marketing Manager

We're Hiring | Growth Marketing Manager WP Swings — A CEDCOSS Company 📍 Lucknow | Full-Time | Onsite | 3+ Years Experience 👤 Senior Individual Contributor | Reports to Head of Product ⚡ Immediate Joiners Preferred About WP Swings : WP Swings builds premium WooCommerce plugins trusted by 50,000+ store owners worldwide. Our product suite includes Subscriptions for WooCommerce, Points & Rewards, RMA Return & Refund Manager, Gift Cards, Wallet System, and 20+ more plugins — all purpose-built to help WooCommerce merchants grow their revenue. We are a fast-moving product company with a strong engineering culture, an established customer base, and a 120,000+ contact email list. We are now looking for a sharp Growth Marketing Manager who can turn our existing assets into a full-scale revenue engine. The Role: This is a senior individual-contributor role. You will own the full marketing funnel — organic acquisition, paid, email lifecycle, and conversion — with one clear mandate: grow plugin revenue. You will have direct access to GA4, Google Search Console, Google Ads, Microsoft Clarity, and Mautic (CRM/automation). You will work closely with the dev and support teams to align releases, customer feedback, and campaigns into a single growth loop. This is not a brand awareness role. Every decision you make should trace back to plugin sales. What You Will Own: 📌 SEO & Content Strategy → Own the organic search strategy across all plugin product pages and the blog → Diagnose and fix CTR gaps → Build content clusters around WooCommerce use cases that rank for buyer-intent keywords, not just traffic → Optimize product page copy, meta titles, and structured data for non-branded keyword capture 📌 Email Marketing & Automation (Mautic) → Own all lifecycle email campaigns — onboarding, feature adoption, renewal, win-back, upsell → Build segmented drip sequences by plugin owned, purchase history, and engagement signals → Design and launch cross-sell campaigns between plugin segments → List growth is currently at zero new contacts/month — you will build the acquisition layer 📌 Paid Acquisition (Google Ads) → Build and manage Google Ads campaigns targeting bottom-of-funnel plugin keywords → Set up and optimize remarketing audiences based on product page visitors and trial users → Manage budget allocation across campaigns, keywords, and ad groups 📌 Conversion Rate Optimization → Analyze Clarity heatmaps and session recordings to identify drop-off points on product and pricing pages → Run A/B tests on CTAs, pricing page layout, and free-vs-pro comparison sections → Work with the dev team to implement UX improvements that lift free-to-pro conversion 📌 Analytics & Reporting → Own the GA4 dashboard — set up custom reports, funnel tracking, and event-based attribution → Maintain weekly performance reports across all channels with clear revenue attribution → Identify which channels are driving plugin trials and paid conversions — not just sessions 📌 AI-Powered Marketing Execution → Use AI tools (Claude, ChatGPT, Perplexity, or equivalent) as a daily execution layer — not occasionally, but as standard workflow → Use AI for first-draft content, email copy, ad variations, meta descriptions, and blog outlines — then edit for brand voice and accuracy → Use AI-assisted SEO tools (Surfer SEO, Clearscope, or similar) to build content that matches search intent → Use AI for competitor research, keyword clustering, and SERP analysis at speed → Leverage AI automation to build marketing workflows, segment audiences, and personalize campaigns at scale → Stay current — the AI tooling landscape changes monthly; you are expected to bring new tools to the team, not wait to be told Must-Have Skills ✅ SEO — Technical + on-page + content strategy. Can explain why a product page with 8,000 impressions converts at 0.6% CTR and fix it ✅ Email Automation — Built full lifecycle sequences (onboarding, renewal, win-back) in Mautic, HubSpot, ActiveCampaign, or equivalent ✅ Google Ads — Managed plugin, SaaS, or software PPC campaigns from scratch. Knows negative keywords, Quality Score, ROAS targets ✅ GA4 — Beyond reading dashboards — can set up event tracking, custom reports, and funnel analysis ✅ Copywriting — Can write product page copy that converts technical users (WooCommerce store owners) without fluff ✅ Data Literacy — Makes decisions from numbers. Comfortable in GSC, GA4, and Ads Manager without hand-holding ✅ AI Tools — Uses Claude, ChatGPT, Perplexity, Surfer SEO, or equivalent tools daily. Can demonstrate how AI accelerates their output — not just aware of AI, actively fluent in it Minimum experience: 3+ years in a growth or performance marketing role for a software, SaaS, or plugin product. Nice to Have → Experience marketing WordPress or WooCommerce plugins specifically → Familiarity with the WooCommerce plugin buyer — store owners, developers, agencies → Affiliate and partner marketing in the WordPress ecosystem → LinkedIn B2B content experience → Basic knowledge of HTML/PHP sufficient to read plugin landing pages and suggest copy changes How to Apply 👇 You can choose whichever works best for you: 🔗 Apply directly: https://www.cedcoss.com/careers/growth-marketing-manager 📩 Email HR directly: tulikayadav@cedcoss.com 📩 Or email your CV to: careers@cedcoss.com Your next career move could start here. 🚀 #Hiring #GrowthMarketing #GrowthMarketingManager #WooCommerce #WordPress #DigitalMarketing #CEDCOSS #WPSwings