Head – Marketing / Sr. Digital Marketing Manager

Hiring: Head – Marketing / Sr. Digital Marketing Manager 📍 Location: Bangalore (On-site, Full-Time) 🕒 Experience: 9 to 15+ Years 🏢 Industry: Education / E-Learning / Ed-Tech 🧭 Functional Area: Marketing (Digital + ATL, BTL & TTL) 📌 Category: Digital & Brand Marketing About the Role We are looking for a seasoned Marketing Leader from the Ed-Tech industry to head our marketing vertical and drive brand visibility, digital performance, and customer acquisition across online and offline channels. Ideal candidates should have strong experience working in top-tier EdTech companies like BYJU'S, Unacademy, UpGrad, Simplilearn, Vedantu, Great Learning, etc. Key Responsibilities

• Develop and execute comprehensive 360° marketing strategies (Digital, ATL, BTL, TTL).
• Lead the end-to-end brand, communication, and campaign strategies to elevate market presence.
• Own and manage monthly, quarterly, and annual marketing budgets.
• Supervise brand consistency across all digital touchpoints, offline campaigns, and vendor collaborations.
• Analyze customer behavior and define customer personas to improve targeting.
• Drive performance marketing via SEO, SEM, affiliate networks, paid ads, and remarketing.
• Manage web, CRM, and email campaigns using tools like HubSpot, Salesforce, Zoho, etc.
• Partner with Sales, Product, and Business teams to align goals and maximize ROI.
• Monitor competitive landscape and adapt marketing strategies dynamically.
• Collaborate with digital agencies and third-party vendors to meet campaign goals.
• Plan and execute offline marketing events, webinars, and community-led programs. Desired Profile ✅ Proven experience as Head of Marketing / Sr. Digital Marketing Manager in top Ed-Tech companies (e.g., BYJU'S, Unacademy, UpGrad, Simplilearn, etc.) ✅ Hands-on experience running successful digital campaigns and performance marketing strategies. ✅ Deep understanding of Google Ads, Analytics, social platforms, SEO tools, CRM, and automation platforms. ✅ Strong experience with webinar marketing, affiliate marketing, and BTL activations. ✅ Strong leadership skills with the ability to guide, mentor, and inspire high-performing teams. ✅ Experience working closely with creative, content, product, and sales teams. ✅ Analytical mindset with strong reporting and optimization skills. ✅ Excellent verbal and written communication skills. ✅ B.Tech / MBA preferred with Digital Marketing certifications (Google, HubSpot, etc.) ✅ Experience in the global training or online learning business will be a strong plus.