Manager – Social Media & Digital Strategy

Function: Group Communication & Brand (ABMCPL) Location: Worli, Mumbai Experience: 8-12 years of relevant experience in social media strategy, digital communications, content marketing or digital brand management. Job Purpose

• A strategic and hands-on role within Group Communication & Brand, responsible for accelerating the Group's digital presence across platforms.
• Translate brand and communication objectives into compelling digital narratives and integrated campaigns that drive visibility, engagement and influence.
• Work closely with business, communication and creative teams, leadership, and external agencies to build impactful digital experiences across the Group's diverse businesses and brands. Key Responsibilities 1. Social Media & Digital Strategy
• Develop and execute social media and digital strategies aligned with brand, communication and reputation objectives.
• Build platform-specific strategies across Instagram, LinkedIn, YouTube, X, Facebook and emerging platforms, based on audience behaviour and evolving digital trends.
• Identify opportunities through new formats, technologies, AI-led innovation and emerging content ecosystems. 2. Content & Campaign Development
• Translate brand objectives into integrated digital campaigns across Meta, Google, X and other relevant digital platforms, working across strategy, creative development, media and amplification.
• Own the editorial calendar and content strategy across short formats (reels, videos, carousels, stories), long-form content and leadership thought pieces.
• Identify and develop stories around business milestones, leadership, sustainability, innovation and culture.
• Write and edit high-quality content, with strong editorial judgement and an understanding of platform-native storytelling. 3. Digital Growth, Media & Performance
• Drive audience growth, engagement, reach and visibility through organic content, paid media and digital amplification.
• Develop digital media plans, including audience segmentation, targeting and optimisation, and work with media agencies to maximise campaign effectiveness and ROI.
• Use analytics, social listening and audience insights to evaluate performance and improve content and campaign strategies.
• Track platform algorithms, content distribution trends and performance metrics, translating insights into actionable recommendations. 4. Creator, Agency & Stakeholder Management
• Identify and develop creator and influencer collaborations aligned with communication and brand objectives.
• Lead creative, media and production agencies, providing clear briefs and ensuring high-quality, timely execution.
• Partner with business and communication teams to identify stories, develop campaigns and amplify relevant narratives.
• Work closely with leadership and key stakeholders on thought leadership and reputation-led digital communication. 5. Brand Stewardship & Digital Governance
• Ensure digital communication reflects brand guidelines, communication priorities and reputation considerations.
• Exercise sound editorial judgement, particularly in leadership, sensitive and high-visibility communication.
• Maintain high standards of quality, confidentiality and professionalism. Skills & Experience
• Strong understanding of social media strategy, digital campaigns, content distribution, paid and organic media, and platform-specific best practices.
• Proven ability to translate brand objectives into integrated campaigns and measurable digital outcomes.
• Excellent writing, storytelling and editorial skills, with a good understanding of creative production and video content.
• Hands-on experience with digital analytics, social listening, audience insights and campaign optimisation.
• Working knowledge of Meta Business Suite, X Analytics, LinkedIn Analytics, YouTube Studio, GA4 and relevant social listening tools.
• Familiarity with AI tools for content ideation, audience insights, workflow automation and optimisation.
• Strong agency management, project management and stakeholder engagement skills. Competencies
• Strategic thinking combined with a hands-on, execution-oriented approach.
• Strong business understanding, creative judgement and digital fluency.
• High ownership, accountability and attention to detail.
• Excellent communication and stakeholder management skills.
• Curiosity, adaptability and a passion for staying ahead of digital trends Educational Qualification Postgraduate in Mass Communication, Journalism, Digital Marketing, Media Studies, Marketing or a related discipline. What We Look For
• Candidates should be able to demonstrate measurable impact through campaigns or digital initiatives they have led, supported by a portfolio of relevant work.
• Experience in an agency environment, corporate brand building, leadership communication or reputation-led digital campaigns will be an advantage. #SocialMedia #DigitalStrategy #BrandCommunications #ContentMarketing #DigitalMarketing #Hiring #MumbaiJobs #CorporateCommunications #AdityaBirlaGroup