Online Sales Marketing Manager

Company Description Instalaxmi is the country’s first and largest B2B Digital Gold company, building specialized digital gold platforms for jewelers. The company focuses on creating robust, feature-rich solutions that include loyalty programs and other value-added tools tailored to business needs. Its gamified platforms are designed around consumer behavior, encouraging higher app engagement and driving business growth for partner jewelers. Working at Instalaxmi offers the opportunity to contribute to innovative fintech solutions in a growing digital gold ecosystem. Team members collaborate closely with clients to support technology-driven transformation across the jewelry industry. Role Description The Online Sales Marketing Manager is a full-time, on-site role based in Mumbai. This position is responsible for planning and executing online sales and marketing strategies to promote Instalaxmi’s digital gold platforms to jewelers and other B2B clients. Day-to-day tasks include managing digital campaigns across relevant channels, optimizing lead generation and conversion funnels, and coordinating promotional activities that drive platform adoption and usage. The role involves closely monitoring performance metrics, preparing regular reports, and recommending data-driven improvements to campaigns and customer journeys. The manager will collaborate with product, sales, and customer success teams to align marketing initiatives with business goals and client needs. Qualifications

• Strong online sales and digital marketing skills, including experience with performance marketing, social media marketing, and campaign optimization.
• Proficiency in marketing analytics and reporting, with the ability to interpret data, track KPIs, and use insights to refine strategies.
• Experience in B2B marketing or fintech, preferably working with platforms or SaaS products targeted at business clients.
• Excellent communication, presentation, and stakeholder management skills, with the ability to collaborate effectively across teams.
• Proven ability to develop and execute marketing plans, manage budgets, and deliver measurable growth in leads and revenue.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certifications in digital marketing are an advantage.
• Comfort working in a fast-paced environment, with strong organizational skills and a proactive, results-oriented mindset.
• Familiarity with the jewelry industry or financial services is a plus, along with an interest in digital products and customer experience.