Performance Marketing Manager

Job Description – Performance Marketer Company: Egnoto Technologies LLP Location: Jaipur, Rajasthan Experience: 4+ Years Job Type: Full-Time | On-site Important ❌ Do not apply if you are looking for a WFH or Hybrid opportunity. ❌ Do not apply if you have less than 4 years of hands-on experience. About the Role Egnoto is looking for an experienced Performance Marketer to manage and scale paid marketing campaigns across international markets, with a strong focus on the US, UK and Canada. Key Responsibilities

• Develop and execute performance marketing strategies.
• Manage Google Ads, Meta Ads, TikTok Ads, Pinterest Ads and other paid channels.
• Plan and optimize campaigns, budgets, audiences, targeting and funnels.
• Monitor and improve CPL, CPQL, CPA, CAC, ROAS and revenue.
• Manage lead-generation campaigns and improve lead quality.
• Work closely with the sales team to connect marketing performance with actual conversions and revenue.
• Manage GA4, GTM, pixels, conversion tracking and attribution.
• Conduct A/B testing of ads, creatives, landing pages and offers.
• Identify opportunities to scale successful campaigns.
• Prepare performance reports and provide actionable insights to management.
• Conduct competitor, market and customer research.
• Leverage ChatGPT and AI tools for marketing research, analysis and optimization. Required Skills & Experience
• 7+ years of Performance/Digital Marketing experience.
• Mandatory experience with US, UK and Canada clients/campaigns.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience with TikTok Ads, Pinterest Ads and emerging AI advertising platforms.
• Strong knowledge of GA4, GTM, conversion tracking and attribution.
• Experience in lead generation, B2B and/or e-commerce marketing.
• Experience handling international campaigns and significant budgets.
• Strong analytical, problem-solving and decision-making skills.
• Ability to connect marketing metrics with qualified leads, sales and revenue. Key Skills Google Ads | Meta Ads | TikTok Ads | Pinterest Ads | GA4 | GTM | Conversion Tracking | Lead Generation | Performance Analytics | A/B Testing | International Marketing | AI Marketing