Senior Manager-Digital Marketing _ Marcomm

About the Role: The Digital Marketing Manager for Jaquar will be the primary voice and visual curator for the brand across all global and domestic social media channels (e.g., Meta, LinkedIn, YouTube, X/Twitter, Pinterest and emerging platforms). This strategic role is responsible for elevating Jaquar's image as a premium/luxury brand in complete bathroom and lighting solutions by developing and executing a compelling social media strategy that drives brand aspiration, community engagement, and digital traffic. The manager will oversee content creation (both organic and paid), manage the online community, and utilize advanced analytics to ensure social media efforts align with overall Marketing Communication and business goals, particularly in supporting key segments like architects and high-end consumers. This is a critical role in maintaining Jaquar's digital reputation and reinforcing its position as a world-class leader in design and quality. Key Responsibilities:

• Strategy & Planning: Develop, implement, and manage the company's social media strategy in alignment with MarCom goals, corporate messaging, and product launches.
• Content Creation & Publishing: Oversee all social media content creation (visuals, videos, copy) and scheduling. Ensure brand consistency in marketing and communications.
• Community Management: Monitor, listen, and respond to users in a "social voice." Cultivate a strong community, engage with influencers, and manage online reviews and reputation.
• Performance Analysis: Utilize analytics tools to track, measure, and report on the performance of social media campaigns. Use data to derive insights and adjust future strategy.
• Campaign Execution: Plan and execute paid and organic social media campaigns (e.g., on LinkedIn, Instagram, X/Twitter, TikTok, Facebook) to support specific business initiatives. Key Competencies
• Strategic and proactive mindset focused on continuous learning and improvement
• Understanding of the nuances of the lighting industry and luxury consumer behaviour
• Expertise in advertising and promotional tactics
• Proficient in writing compelling briefs for marketing campaigns
• Knowledge of printing and production processes
• Experience in executing both small and large-scale events
• Ability to manage vendors remotely across various locations in India
• Comprehensive knowledge of 360-degree media strategies
• Skillful in gathering and interpreting consumer and industry research to inform strategies
• Capacity to translate aspirational creative concepts into actionable business strategies
• Self-motivated and able to work independently while fostering a collaborative team environment
• Entrepreneurial attitude with strong resourcefulness Qualifications and Experience
• Experience: Min 5 years of proven experience as a Social Media Manager ( overall 8-12 years) or a similar role, similar industry.
• Education: Bachelor’s degree in Marketing, Communications, Journalism, MBA or a related field (or equivalent practical experience).
• Platform Expertise: Deep knowledge and hands-on experience managing major social media platforms (LinkedIn, Instagram, X/Twitter, etc.) and associated publishing/listening tools.
• Content & Design: Strong copywriting skills with an ability to create engaging, high-quality content. Basic photo/video editing skills are a plus.
• Analytical Skills: Proficiency in using social media analytics tools (e.g., Google Analytics, Sprout Social, native platform insights) to measure ROI and optimize performance.