Senior Performance Marketing Executive

Role: Performance Marketing Manager. Work Experience: 4+ Years in Performance Marketing Skills: Performance Marketing, Digital Marketing, Digital advertising platforms Like: Google Ads, Meta Ads, LinkedIn Ads, Google & Facebook Ads Manager, Google Analytics. Qualifications:

• Bachelor Degree in Marketing, Business Administration, Computer Science, Data Analysis or related field.
• MBA with excellent written and verbal communication skills will be preferred. Or MS in CS, Data Analysis, AI/ML or related field. Employment Type: Full Time. Requirements:
• Develop and execute performance marketing strategies to enhance clients brand visibility and reach the target audience.
• Create and Manage paid search campaigns on paid media platforms such as Meta, Google, Amazon and LinkedIn to generate leads and increase conversions for our clients.
• Proven experience in performance marketing, digital advertising or related roles, preferably in an agency environment.
• Proficiency in digital advertising platforms such as Google Ads, Google keywords, Google search Facebook Ads Manager, LinkedIn Ads, etc.
• Strong analytical skills and ability to interpret data, analyze campaign performance metrics and draw actionable insights.
• Excellent communication skills, with the ability to effectively collaborate with cross-functional teams and communicate with clients. Role and Responsibilities:
• Optimize social media advertising & PPC advertising to drive engagement and improve ROI for our clients.
• Experiences in setting up conversion tracking, events, and CAPI/server-side tracking
• Monitor and analyze campaign performance using relevant metrics and make data-driven recommendations for campaign optimization.
• Stay updated on industry trends, best practices, and emerging technologies in performance marketing.
• To oversee the strategic allocation and optimization of a budget ranging from 50 Lakhs to 1 Crore towards various marketing channels.
• Experience in managing international accounts & client-communication
• Analyze performance metrics such as cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV) to identify opportunities for optimization.
• Proven track record of managing high budgets, with a focus on driving measurable results and ROI.